Agencies
If you deliver for more than one brand, the agencies page covers a stack per client.
By company
Keep the week in one workspace.
A small team queues Post, drafts a launch in Lab, and opens Campaigns when a boost is no longer enough.
- One weekOrganic next to light paid
- Shared contextThe brief stays on the work
- A short startProfiles, then a two-week queue
The workspace
Post, Lab, Campaigns.
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01
Post
Schedule the profiles you already use. The calendar answers what is live this week.
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02
Lab
Draft the launch or the promo, then edit the copy where it will publish.
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03
Campaigns
Add a flight when paid is more than an occasional boost. The brief stays beside the spend.
How it works
From the first profile to a week you can see
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01
Connect profiles
Link the accounts you post to in Connections.
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02
Queue two weeks
Draft or paste into Post and place the slots on the calendar.
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03
Draft the launch
Open Lab when you need another version for a promo window.
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04
Add paid later
Open Campaigns when the same brief needs a flight, not only a post.
Why small teams use it
Fewer places to check before you publish
- One answerWhat is live this week sits on the calendar.
- Edits on the workLab output lands next to Post, so the rewrite happens there.
- Light paidCampaigns waits until a boost is not enough.
- Rules laterAutomate picks up a repeat once the week is steady.
The same workspace, a different company shape
Team shapes
The homepage section Built for every marketing team lines up leaders, social, and performance.
Questions
Starting as a small team
Where does a small team start?
Connect the profiles you already post to, then place a two-week queue in Post. Open Lab when a launch needs another version of the copy.
When do you add Campaigns?
When paid is more than an occasional boost. The campaign, ad set, and ad stay next to the same brief as the calendar.
Do you need a rule on day one?
No. Add Automate when a reminder or a handoff repeats. People still choose the time and the profile.
Growing teams
Put this week in one place
Connect the profiles, queue two weeks in Post, and open Lab when the launch needs a draft.