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By role

Run the flight next to the brief.

Build campaign, ad set, and ad in Campaigns. Send Lab copy into an ad, and keep the Post calendar in the same workspace.

  • FlightCampaign → ad set → ad
  • LabCopy into the ad
  • AccountsThe networks you connect
A campaign flight in Athenous for a performance marketer

The flight

Structure, copy, accounts.

  1. 01

    Structure

    Campaign, ad set, and ad stay together in one workspace for that brand or client.

  2. 02

    Copy

    A Lab ad variation opens Campaigns with the headline and body ready to place.

  3. 03

    Accounts

    Connect Meta, Google Ads, LinkedIn, TikTok, and the other ad networks you already run.

How it works

From an ad account to a live flight

  1. 01

    Connect ad accounts

    Link the networks you buy on in Connections.

  2. 02

    Draft the line in Lab

    Write the offer in Lab as an ad, then send the variation into Campaigns.

  3. 03

    Build the flight

    Create campaign, ad set, and ad on Campaigns with that copy in place.

  4. 04

    Check the organic week

    Open Post when the launch also needs a calendar slot.

Why buyers use it

The brief stays with the spend

  • One structureCampaign, ad set, and ad are not three exports.
  • Copy movesLab sends into Campaigns. You do not paste headlines by hand.
  • Organic nearbyPost sits in the same workspace when the launch needs both.
  • Client slicesAgencies keep each client flight in its own workspace.

The product page, and the company path

Agencies

Give each client its own flight on Agencies.

Questions

Buyer questions

Where does the flight live?

In Campaigns. Campaign, ad set, and ad stay in the same workspace as the Lab draft and the Post calendar.

How does Lab feed Campaigns?

Run an ad brief in Lab, then use the result in an ad. The copy opens Campaigns with the variation filled in.

When do you open Post?

When organic and paid share a launch. The calendar sits in the same workspace, so the brief does not leave the flight.

Performance marketers

Put the flight in one workspace

Connect the ad accounts, draft the line in Lab, and build campaign, ad set, and ad together.