Birch Pro
$99/mo, then spendThe rules plan starts at $99 up to $10k of monthly ad spend. Past that, the price scales with spend.
Vs Birch
Birch alternative for posts and ads
Birch, formerly Revealbot, automates rules on ad accounts and prices Pro by ad spend. Athenous Agency is $99/mo for the workspace: the organic calendar, paid campaigns, and rules that can pause spend. The plan price does not follow ad spend.
Athenous Agency
$99/mo flatThe workspace price stays put. It includes the organic calendar, paid campaigns, and rules that can pause spend.
Birch still leads when the only job is rules on ads you already run, across Meta, Google, Snapchat, and TikTok. Essential, at $49/mo, leaves those rules out. Athenous adds the calendar and Lab, and the Agency bill does not follow ad spend.
| Athenous | Birch | |
|---|---|---|
| Price | Agency is $99/mo for the workspace, and the price does not follow ad spend. Organic scheduling starts at $20. 7-day trial on every plan. | Pro, the plan with automated rules, from $99/mo up to $10k ad spend, then the price scales with spend. Essential from $49/mo, without those rules. |
| Organic posts | A real calendar: composer, schedule or publish now, creative library, smart-time suggestions. Instagram, Facebook, LinkedIn, TikTok, X, YouTube, and more. | Ad accounts only. Not an organic content calendar. |
| AI drafts | Lab has 27+ tools for captions, ad copy, publishing time, sentiment, and budget. Send to Post. AI does not publish by itself. | Rules and reports. Not a caption studio. |
| Paid campaigns | Agency and Enterprise. Campaign, ad set, and ad. Meta, Google, LinkedIn, TikTok, Snapchat, and more. Unlimited ad accounts. Up to 30 campaigns a month on Agency. | Pro runs rules on ads you already have. Essential does not include automated rules. |
| Rules | From Pro, beside the calendar. Poll spend or ROAS, pause with confirmation, Slack, webhook, run history. 50 rules on Agency. Starter has none. | That is the product, on Pro, and only for the ad account. No organic post to attach the rule to. |
| Inbox | Social Inbox (beta): Facebook and Instagram comments on posts you published here. | No community inbox. Slack alerts are on the plan. |
| Team | Approval before schedule. Up to 5 seats on Agency. A workspace keeps one brand's posts, campaigns, and connections apart from the next. | Workspaces are on the plan. The work inside them is ads, not a content calendar. |
| API | REST API, CLI, and MCP from Pro. Claude, Cursor, and ChatGPT schedule posts and, on Agency, inspect campaigns. Starter has no API. | Integrations such as Slack and Sheets. Not a public posts API for your own app. |
| Integrations | Google Drive, Google Sheets, and Dropbox from Starter, in Connections. Canva, Unsplash, and Pixabay are on the tools page. | Slack and Google Sheets for the ad account. |
Vs Birch
Where Athenous is stronger
Rules on ads are useful. The post, the calendar, and a price that stays put are the rest of the job.
- $99 that does not follow spendBirch Pro starts at $99/mo up to $10k of monthly ad spend, then the price scales. Athenous Agency is $99/mo for the workspace, with unlimited ad accounts, and the plan price stays put.
- The organic week is in the productBirch connects ad accounts. It is not a content calendar. Athenous Post schedules Instagram, Facebook, LinkedIn, TikTok, X, YouTube, and more, from Starter.
- A caption studio plus a pauseLab drafts the post. Agency publishes the campaign. Automate can pause on spend or ROAS, with confirmation, Slack, and a run history. Birch has the rule and not the caption.
- Inbox and your own APISocial Inbox (beta) replies to Facebook and Instagram comments on posts you published here. REST API and CLI start on Pro. Birch alerts in Slack and writes to Sheets.
The switch
What each Athenous plan actually includes
Birch is the ad rule. These three plans are the rest of the workspace. Details are on the pricing page.
-
01
Starter, $20
Lab and Post. The organic calendar Birch does not have. Five channels, 20,000 AI credits.
-
02
Pro, $49
Automate starts here: 25 rules, the API, approvals. Paid publishing is still off.
-
03
Agency, $99
Campaigns and the calendar on one price. Unlimited ad accounts. The bill does not rise with spend.
Platform
AI, API, MCP, Automate, and the team
Birch alerts Slack and writes to Sheets. Athenous also lets the assistant, the API, and the team work across the calendar and the ad account.
- AILab drafts the caption, the ad copy, the publishing time, and the budget split. Send to Post. AI does not publish by itself. Birch is not a caption studio.
- APIREST API and CLI from Pro. Posts on Pro, ads on Agency. Webhooks. Keys in Settings. Starter has no API.
- MCPClaude, Cursor, and ChatGPT use the Pro key at mcp.athenous.io. The assistant schedules organic posts and inspects campaigns. OAuth stays in Connections.
- AutomateFrom Pro, beside the calendar. Poll spend or ROAS, pause with confirmation, Slack, webhook, and a run history. 50 rules on Agency. Birch's rules have no organic post attached.
- CollaborateOwner, Admin, Member, Viewer. Approval before schedule. Up to 5 seats on Agency. Each workspace keeps one brand's posts, campaigns, and connections apart.
- Cross-channelOrganic profiles and, on Agency, ad accounts for Meta, Google, LinkedIn, TikTok, Snapchat, and more, in one workspace. A post can be linked to the campaign.
- IntegrationsGoogle Drive, Google Sheets, and Dropbox connect from Starter, beside the networks. Canva exports PNG into the library. Unsplash and Pixabay turn on without OAuth. The full list is on the tools page.
Questions
Frequently asked questions
Is Athenous a Birch alternative?
Yes when you want the ad rule and the organic post on one bill. Birch automates ads and prices Pro by spend. Athenous Agency is $99/mo for the workspace: Post, Campaigns, and Automate. The price does not follow ad spend.
Does Birch schedule organic posts?
Birch connects ad accounts. It is not an organic calendar. The weekly calendar is Post in Athenous, from Starter at $20/mo.
Which Birch plan includes rules?
Pro, from $99/mo at the base spend tier, then the price scales with monthly ad spend. Essential starts at $49/mo and does not include automated rules. Athenous rules start on Pro at $49, and paid publishing starts on Agency at $99.
Athenous
Switch the queue and the campaign together
7-day trial on every plan. Plans from $20/mo.